Selling mutual funds could help banks sell life and other forms of
That's because the typical life insurance customer has first purchased
Banks that sell these products to their customers could find it easier
Budd Lake, N.J.-based SMR also found that most life insurance purchasers
SMR developed the study by spending four months poring over data from
The types of consumers who are inclined to buy insurance mirror, to
The similarities between the customer groups make life insurance sales
Among the study's other findings, based on 1993 information:
*78% of consumers had some kind of life insurance coverage;
*The median policy holder was 49 and averaged 13 years of education.
*The average face value of policies for individuals was $35,000; the
*Minorities carry the least amount of coverage.