Glendale Federal Bank and California Federal Bank will have to work hard to explain their merger to small-business customers, competing California bankers said.

Glendale is known for aggressive advertisements that attacked Wells Fargo following its 1996 merger with First Interstate Bancorp. The ads asserted that the combined entity would be too big and impersonal, adversely affecting both small-business and personal accounts.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.