General Electric Capital Corp.'s pending acquisition of First Colony Corp. will broaden the company's menu of choices in banks, posing a large threat to its competitors.

Through its Seattle-based insurance subsidiary, GNA Corp., the financial services giant has consistently maintained a large presence in banks, mainly as a provider of fixed annuities. Now, thanks to GE Capital's plan to purchase First Colony, GNA is set to become a specialist in term insurance - a product expected to be wildly popular among middle-class bank customers.

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