Looking back on a 14-year career at Bank of Boston, Edward S. "Ted" Amazeen recalls that "the big question was always how to bring in new business cost effectively."

Through his experiences heading the bank's supermarket banking project, credit card division, and consumer finance group -- which included credit cards, consumer lending, and small business lending -- Mr. Amazeen has come to believe that "the best source of new business is your existing, satisfied customer base."

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