Consumer Bankers Association President Richard Hunt is adding another title to his business card: chief executive.

The association's board of directors announced Tuesday that Hunt, who has led the organization for the past three years, would be taking on the additional role of CEO.

Susan Faulkner, the chairman of the board and a senior vice president at Bank of America, praised Hunt for increasing the association's presence within the regulatory agencies and on Capitol Hill, growing its membership base, and launching its annual conference for retail banking.

"Under Richard's leadership, CBA has solidified its role as the voice of the retail banking industry," Faulkner said. "His skills have been a tremendous asset to our member banks and his strategic approach has established the framework for CBA's long?term growth. This new leadership model for the organization is in line with that framework and I am confident Richard will continue the great momentum that is underway."

Hunt, who was named one of Washington's top lobbyists in 2010 and 2011 by The Hill newspaper, previously served as a senior vice president and managing director at the Securities Industry Financial Markets Association. Prior to that, the Louisiana native served 12 years as chief of staff to Rep. Jim McCreary (R-La.).

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