The term "impulse buy" has long been part of the American lexicon—from the muffin you decide to get at the last minute with your morning coffee, to the latest novel you just had to pick up with a coupon set to expire.

But a new company called Piggymojo is looking to turn this term on its head and get people thinking about "impulse saves." It is trying to make saving $2.75 with your morning coffee as gratifying as biting into a fresh-baked blueberry muffin.

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