Mauro Appezzato, the advertising executive responsible for building national campaigns for Money Store Inc. and FirstPlus Financial Group, is preparing to launch his own business.

Mr. Appezzato most recently served as the head of marketing for FirstPlus Financial. The Dallas-based company filed for bankruptcy this month.

Mr. Appezzato said in a written statement that his new venture will "combine his advertising and marketing background with his expertise in financial services."

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