SAN FRANCISCO - Forward Management LLC, a San Francisco investment manager, has hired Richard Duff, a former executive at Nicholas-Applegate Capital Management in San Diego, to be the company's new director of sales.

Mr. Duff will head Forward's managed account sales and client service teams. Specifically, he will oversee sales of managed account products offered by Schroder Investment Management and Valenzuela Capital Partners, and a separate account product from Hoover Investment Management, the company said.

He will also oversee distribution of the Forward Funds.

Mr. Duff was previously a senior vice president and national sales manager at Nicholas-Applegate Managed Accounts. There he built the company's managed accounts distribution team for the wire house channel.

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