A trade group has released copies of its model insurance sales guidelines.

The Bankers Roundtable began sending "Bank Insurance Model Sales Practices" to banks late last month. The eight-page pamphlet suggests steps institutions can take as they begin offering this new line of products.

Bankers Roundtable adopted the rules in April, and the other bank and insurance trade groups have since followed suit.

The guidelines "will show that we are willing to take the lead among financial service providers in serving the customer with increased information, qualified employees, and publicly oriented policies and procedures," said Roger Fitzsimonds, the group's president.

Call 202-289-4322 for more information.

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