In Brief: Poor Service Drives 60% to Switch Banks

RYE, N.Y. — Sixty percent of consumers have switched banking relationships because of poor customer service, a survey by Mobius Management Systems Inc. found.

Most of the 300 people polled by the document management software provider said they would rather change banks than argue about a matter they felt was not addressed appropriately by service representatives.

Eighty percent said they prefer speaking with a live representative than an automated service, and the same percentage said they prefer dealing with representatives on weekends.

Eighty-four percent said they were frustrated when representatives did not have immediate access to their account information for the current billing period, and 94% said they did not want to be transferred to another representative more than once.

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