Princeton eCom, a provider of electronic billing services, has named Curtis R. Welling, former president and chief executive officer of SG Cowen Securities Corp., as its chief executive officer.

Mr. Welling, 51, succeeds Donald C. Licciardello, who announced Thursday he was retiring as CEO to pursue personal interests. Mr. Licciardello, 54, one of the founders of Princeton eCom, will remain chairman of the board.

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