Dean Witter Financial certainly stumbled in its first attempt to sell investment products through banks. A vaunted alliance with NationsBank Corp. collapsed in November 1994, just two years after it was launched, amid mounting legal woes and seemingly intractable cultural rifts.

But now Dean Witter is back - and this time the financial giant insists it's got a winning formula.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.