First Chicago NBD Corp. is marketing term life insurance through a combination of high-tech and old-fashioned approaches.

Last month, it launched a campaign touting the insurance product in Michigan, Illinois, and Indiana through its site on the World Wide Web. It also began advertising a toll-free telephone number on customer statements, automated teller screens, and in its branches, and it has sent out direct mailings, which customers can fill in and mail back for more information.

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