As one of the few banks that gets respect from traditional brokers, Great Western Financial Corp. plans to sell its own variable annuities through the brokerage industry.

The Chatsworth, Calif.-based thrift is hoping to follow up on its success in selling its proprietary fund family, Sierra Trust Funds, through brokerage houses and financial planners, said F. Brian Cerini, president of Sierra Capital Management Corp., Great Western's fund unit.

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