Perception is the key to Homeland Savings Bank's plan to move its headquarters from Waterloo, Iowa, to Des Moines.
Aiming for a bigger role in Iowa's biggest city, the company hopes to convince Des Moines residents that it's a hometown bank.
Limited Time Offer
Save $400 off your subscription. Special offer ends April 30, 2017.
14-Day Free Trial
No credit card required. Complete access to articles, breaking news and industry data.
Have an account? Sign In