Banks, unlike beer or soda pop, are not known for their edgy advertising campaigns. A tongue-in-cheek spot running during Sunday's Super Bowl drives that point home.

The ad, from FirstBank Holding Co. in Denver — which markets itself as 1stBank — shows a man in a dark business suit, lounging in a leather-bound recliner, eating chips. His message is simple: you won't miss anything if you leave the room.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.