KeyCorp is consolidating its retail banking operating and specialty consumer businesses segments into a single unit to boost efficiency and strengthen its ties to customers.

Jack J. Kopnisky, the senior executive for the retail bank, was promoted to head the new organization. He will combine retail banking with home equity finance and other consumer finance units, including Champion Mortgage, auto financing, marine and recreational vehicle lending, and education lending. The consumer bank group makes up 40% of KeyCorp’s total revenues.

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