NEW YORK - Visa International plans to redesign its Web site to include areas tailored to different languages and regions.

The goal is to provide location-specific information that is more relevant to cardholders' needs, Visa said.

Visa International has hired, a New York advertising agency that specializes in dot-com work, to redesign the look and feel of The work will proceed in two phases, and is expected to be completed by yearend.

In addition to the Web site redesign, will also work with Visa to develop its universal commerce, or u-commerce, goals, which were outlined last year by Visa International's chief executive officer, Malcolm Williamson. U-commerce is the ability to conduct commerce securely and conveniently anywhere, anytime, using any device. It encompasses transactions at a brick-and-mortar retailer, on a personal computer, or using a wireless device.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.