NEW YORK - Visa International plans to redesign its Web site to include areas tailored to different languages and regions.
The goal is to provide location-specific information that is more relevant to cardholders' needs, Visa said.
Visa International has hired Agency.com, a New York advertising agency that specializes in dot-com work, to redesign the look and feel of Visa.com. The work will proceed in two phases, and is expected to be completed by yearend.
In addition to the Web site redesign, Agency.com will also work with Visa to develop its universal commerce, or u-commerce, goals, which were outlined last year by Visa International's chief executive officer, Malcolm Williamson. U-commerce is the ability to conduct commerce securely and conveniently anywhere, anytime, using any device. It encompasses transactions at a brick-and-mortar retailer, on a personal computer, or using a wireless device.