When brainstorming over the winter about potential mascots for a children's savings program, First Arkansas Bank and Trust's marketing team considered the usual suspects: superheroes, Barney the dinosaur, cartoon characters and the like.

The problem, the team decided, is that kids quickly outgrow make-believe characters, so if the First Arkansas Bancshares Inc. unit wanted to keep its young customers through their teen years and beyond, it would need a mascot with more staying power.

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