SAN FRANCISCO -- Visa U.S.A. and Mellon Bank Corp. said Wednesday they have formed a marketing alliance to provide enhanced support for issuers of the Visa check card, a Visa deposit access product.
The network services division of Pittsburgh-based Mellon will work with the card association based here on programs that facilitate Visa check card issuance and usage between Mellon's existing client base and prospective check card issuers. Mellon currently provides similar support to issuers of Interlink. Visa's direct deposit access product.
Mellon says that more than 800 financial institutions nationwide are customers of its network services division. The alliance with Visa includes cooperative education seminars on the check cards, which automatically debit a cardholder's account and can be use at any merchant that accept a Visa credit card. Visa and Mellon also will provide joint marketing materials, sales support, and staff training forums for Mellon's customers.