Consumers are willing to purchase high-ticket items such as concert tickets through mobile-payment services, although many are dissatisfied with the process, according to a survey Netsize NA released this month.
Netsize, a Gemalto NV subsidiary, in June conducted an online survey of 1,000 mobile professionals across 67 countries for the report.
Some 94% of respondents said they would be very likely or somewhat likely to purchase goods or services totaling up to 25 euros (US$32) using their mobile phones. Some 83% of respondents said they would be open to buying items such as concert tickets, valued at up to 50 euros, with their mobile phones.
Additionally, some 51% of those surveyed said they would likely purchase physical goods for amounts up to 100 euros. “This figure confirms the large growth potential for mobile commerce and increased interest in new ways to shop and buy,” Netsize says in the report.
The survey also found the majority of mobile consumers are not satisfied with the mobile shopping experience.
Some 73% of respondents said a key requirement of the mobile experience is the ability to find goods they like and want to buy. “Improvements to search, discovery and navigation are paramount if merchants want to sell more goods and satisfy their customers,” Netsize notes in the report.
The mobile-payments industry can take advantage of these trends if it can combat a number of key issues, the report states.
When asked to suggest improvements, most respondents indicated the mobile-payments industry could benefit from greater ease of use and more consistency in standards and security.
“We must have common standards across as many countries as possible,” one respondent wrote. “And we must get retailers and banks on board and excited about the proposition.”
As for security, one respondent wrote that governments need to “spearhead the deployment and education of mobile payments to the general public and make sure a common standard is achieved and applied.”
