Fluff may be a good name for a cat, but it's probably not an adjective you want used to describe your World Wide Web site.

So says J.P. Morgan stock analyst Michael J. Freudenstein, who has taken the unusual step of rating the financial services companies he follows according to a "stuff/fluff" index and posting his evaluations on the Internet.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.