The National Credit Union Administration is rolling out an advertising campaign to reassure consumers that deposits in credit unions are safe.

The campaign, which will begin today, touts the federal insurance fund that covers savings in all federal credit unions and most state-chartered ones.

The ads will run for five months on television, in print, on the Internet and on transit buses.

"This multimedia campaign is an important demonstration of NCUA's commitment to consumers at a very difficult and uncertain time," Michael E. Fryzel, the agency's chairman, said in a press release.

A 30-second TV spot featuring the finance expert Jane Bryant Quinn will air on CBS stations in New York, Chicago, Los Angeles, Sacramento, San Diego, San Francisco, Tampa and Washington.

Web sites for those stations will host a 15-second rotating banner ad for the NCUA.

The promotion, appearing on CBS home, business, sports and news pages, will offer a link to

This summer ads also will appear inside transit buses in nine major metropolitan areas in Arizona, California and Florida.

The NCUA supervises credit unions and runs the National Credit Union Share Insurance Fund, which backs credit union deposits. Credit unions finance the fund, just as banks and thrifts do with the Deposit Insurance Fund.

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