Adding a new wrinkle to socially responsible investing, KeyCorp has teamed up with a minority-owned investment firm to launch the first mutual fund designed to appeal to African-Americans.

The Victory Lakefront Fund will seek to persuade the blue-chip companies in which it invests to make diversity a top corporate priority. That makes it different from other funds that support social issues, as they typically invest only in companies that already demonstrate a commitment to their cause.

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