Many banks claim to have a data warehouse. But few of these banks really have a central repository of information from which knowledge can be culled by all the right people. Even if data is readily accessible, few persons know how to use it to further strategic initiatives. It's an unfortunate truth that has senior management, which collectively spent billions on data warehousing, crying for help. Answering this call is a new alliance of companies dedicated to providing banks with a "holistic" solution to integrate strategy, technology and bank employees in maximizing the profitability of customer income streams.

The alliance was forged by ActionSystems, developer of learning systems and tools to foster strategic initiatives at the point of customer contact. ActionSystems empowers call center reps, branch personnel and electronic channels to use bank data and technology to up customer profitability.

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