Many banks claim to have a data warehouse. But few of these banks really have a central repository of information from which knowledge can be culled by all the right people. Even if data is readily accessible, few persons know how to use it to further strategic initiatives. It's an unfortunate truth that has senior management, which collectively spent billions on data warehousing, crying for help. Answering this call is a new alliance of companies dedicated to providing banks with a "holistic" solution to integrate strategy, technology and bank employees in maximizing the profitability of customer income streams.

The alliance was forged by ActionSystems, developer of learning systems and tools to foster strategic initiatives at the point of customer contact. ActionSystems empowers call center reps, branch personnel and electronic channels to use bank data and technology to up customer profitability.

So in a move to further its mission, ActionSystems recruited Hewlett-Packard, Exchange Applications, Information Advantage, Profit Management Group and Thinking Machines to help banks build onto their existing systems the ultimate customer profitability solution. Says ActionSystems's President Steven Carpenter, "By bringing (together) the learning and behavior (components) and the technologyostarting with HP, which is really the integrator data warehousing connectivity partner who can really bring the scale capability of helping the organization plan an overall architecture strategy and integrate all the disparate pieces"obanks can integrate business goals with technology investments such that employees both have the tools and the ability to optimize sales and marketing efforts. FB

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