Like their counterparts in processing and other back-office functions, credit card marketers are increasingly turning to the outsourcing option.

The phenomenon began to spread early this year with the announcement that former Wachovia Corp. credit card executive Jerry D. Craft had started his own company, Card Issuer Program Management Inc. Mr. Craft had just previously worked for First Data Corp. Now he offers his expertise to all comers, while retaining a working partnership with First Data.

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