This week Morgan Stanley and Goldman Sachs Group Inc., the last two stand-alone Wall Street investment banks, went through the same regulatory metamorphosis as part of multipronged efforts to weather the ongoing financial crisis.But one of them was distinctly splashier about the change.

On Monday, the day after the Federal Reserve Board gave both firms the ability to become commercial banking companies, Goldman literally splashed the news all over the front page of its Web site.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.