Robert C. Meltzer has been named executive vice president and chief technology officer for Key Services Corp., a unit of Keycorp, Cleveland.

Mr. Meltzer, 48, who was hired away from Dun & Bradstreet Information Services of Murray Hill, N.J., where he also held the title of chief technology officer. Mr. Meltzer's new duties had been overseen by Allen J. Gula Jr., Key Service's chairman and chief executive officer.

"Bob brings a wealth of talent and achievement to our team," Mr. Gula said. "Bob's mandate is to take a good organization and make it world class."

Key Services Corp. is the systems and operations unit for the $67.5 billion-asset bank. As it exists today, the unit is an amalgam of the technology divisions of several banks acquired by Key. The most significant of the recent acquisitions was the 1994 Society Corp. deal.

Key Services provides information systems support and other technology to about 1,400 branch and affiliate offices in 25 states.

Mr. Gula said that several of Keycorp's systems and data centers had been headed by a variety of bank officials. But as the bank spread out, "we really needed a leader in the technology area again, and so we consolidated the job."

"It is an old position newly defined."

Mr. Meltzer will oversee the unit's wide range of technology functions, including systems development, technical operations, technical support, and planning. He will be responsible for approximately 1,500 people and will report directly to Mr. Gula.

Mr. Meltzer's job will revolve around helping the bank to achieve the goals set forth in a strategic plan known as First Choice 2000.

Unveiled last year, First Choice is a five-year effort to increase profits through customer segmentation marketing. It places heavy emphasis on consumer finance, personal financial services, and corporate banking.

Mr. Meltzer said his new position will entail "getting products built more effectively and into the market more quickly."

At Dun & Bradstreet Mr. Meltzer directed new product development for the firm's data base marketing efforts and helped establish the company's presence on the Internet and the World Wide Web.

Mr. Meltzer was also a senior director at Lexis/Nexis and a manager with NCR Corp.

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