Pershing Offers Profiles of ETFs

Pershing LLC, a unit of Bank of New York Mellon Corp., announced Tuesday that it has started an exchange-traded funds center for its broker-dealer and independent registered investment adviser customers.

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The Jersey City company called the online ETF Center a one-stop source for information on nearly 600 exchange-traded funds, offering profiles of each. A search mechanism allows advisers to identify exchange-traded funds that meet certain investment criteria, such as asset class, market capitalization, and investment risk. The center uses tools, data, and reports from Morningstar Inc.

Pershing's broker-dealer customers can access the center through NetExchange Pro, Pershing's online account management platform. Through Pershing's affiliate, Pershing Advisor Solutions LLC, independent registered investment advisers can access the center through NetExchange Advisor, Pershing's online account management platform for registered investment advisers.

Pershing serves institutional and retail financial organizations and independent registered investment advisers that represent more than five million active investors.


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