There are "wins" and "win-wins," but edo Interactive Inc.'s new "Prewards" system is aiming at a cards-industry trifecta: merchants, consumers and issuing banks.

With Prewards, edo (pronounced "e-dough") puts the rewards that merchants give customers into a separate prepaid "purse" on an issuer's card, bringing in extra revenue for issuers both from the retailer that pays to fund the purse, as well as a portion of the resulting sale.

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