Officials at Prodigy Services Co. are looking to home banking and electronic commerce on the World Wide Web to boost their company's sagging fortunes.

Prodigy, sold in May to a group of foreign investors, is the smallest of the major on-line networks. Spokesmen for the White Plains, N.Y., company said financial services, such as home banking, can help it stay competitive with two larger rivals, America Online and Compuserve.

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