In the search for new sources of home-loan originations, many lenders think the Holy Grail is affinity lending - making loans to members of professional, trade, or other organizations.

But since early last year, when affinity lending became a buzzword for weathering a high-rate environment, this business has gone through significant changes. Contracts are harder to come by, and membership groups now demand more service - and up-front money - from affiliate lenders.

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