A $270 million bank with 180 employees implemented a referral program. Of the 180, 179 made 4,191 referrals, 57.3 % of which resulted in sales.

Return on equity doubled; the average deposit grew from $10,000 to $36,000; the average loan grew from $8,000 to $60,000; pretax income increased between $108,000 and $345,000 per $1 million in assets. Each participating individual contributed an additional $13,000 in pretax income.

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