It was not long after Intuit riled the banking community by introducing "supermarket shelf" financial products and services that Banc One Corp. began crafting its own strategy for positioning the bank as a financial services broker.

And in March of this year, $102 billion-asset Banc One went live with the first phase of its plan: HomeByNet (www.homebynet.com), a multi-company mortgage site sponsored by Banc One Mortgage Corp. Only a copyright tag identifies the Banc One as the site's creator. In addition to Mortgage Explorer, which helps consumers calculate the mortgage they need and can afford, and Mortgage Watch, a mortgage rate monitor service, HomeByNet offers a choice of mortgage products from Citibank, BankAmerica Mortgage, HomeComings Financial Network, HomeSide Lending Inc. and of course Banc One Mortgage.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.