National Planning Holdings Inc., a Santa Monica, Calif., broker-dealer unit of Prudential PLC, said that its revenue in the first nine months of the year increased 7.4% from the same period last year, to $472 million.

Sales in the first three quarters of this year increased 4.3%, to $11 billion, the unit said Monday.

National Planning Holdings said that it added 217 registered representatives during the first nine months of this year, bringing the total number of financial professionals affiliated with its network's four independent broker-dealers to 3,100.

The unit's third-quarter revenue increased 1.8% from a year earlier, to $153 million, while sales dropped 0.5%, to over $3.6 billion.

During the quarter its roster of registered representatives grew more than 8%.

Last month National Planning Holdings introduced Advisor Solutions, an online portfolio management and reporting platform developed for financial professionals who are implementing an advisory model within their practices.

The platform, which is designed to streamline advisers' day-to-day operations, offers a series of online institutional money management tools and flexible reporting options, the unit said.

National Planning Holding is the holding company for Invest Financial Corp. Inc., Investment Centers of America Inc., National Planning Corp., and SII Investments Inc.

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