Short Takes: UMB Putting Its Name Back on Fund Family

UMB Financial Corp. of Kansas City, Mo., plans to change the name of its fund family to UMB Scout Funds on Oct. 31.

The nine no-load funds were founded in 1982 as the UMB Funds. The name was changed to the Scout Funds in 1995.

The latest overhaul is designed to eliminate confusion. Some people may know the name of the $1.5 billion-asset fund family but not that of the $7 billion-asset banking company, or vice versa, a spokesman said. "It's an effort to tie the whole thing together."

The fund family's new logo is a close-up of an Indian scout looking into the distance. The old logo, which the banking company still uses, was an Indian on horseback in a similar pose.

UMB says the scout image, derived from a sculpture in downtown Kansas City, represents the company's long-term perspective.

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER