Considering that JPMorgan Chase services about 10.3 million mortgages - 2.3 million of which it holds - it's in the company's best interest to help its customers stay in their homes. So, in April, the $1.8-trillion-asset banking behemoth created the Home Ownership Center on its Web site to serve as a resource for customers struggling to make their mortgage payments. On the site, customers can learn about loan modification options, apply for modification requests and even view educational videos.
"We knew the people wanted to stay in their homes, that they were very nervous and that they were starving for information," says JPMorgan Chase spokesman Thomas Kelly. "We just thought to make our information accessible to people in a number of ways."