First Commerce Corp. of Louisiana, one of the early adopters of data base marketing, is upgrading its technology to create more refined direct marketing campaigns.

The $8.4 billion-asset banking company recently installed software that can store in a relational data base and retrieve millions of files of customer data, including individual banking transactions, from disparate systems across the bank.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.