Kevin B. Tynan, president of Tynan Marketing Inc., thinks small banks have a unique opportunity to attract and keep core customers through "integrated marketing" using such "new media" as special events and data bases.

His views are detailed in a new book, "Multichannel Marketing: Maximizing Market Share Through an Integrated Marketing Strategy," which Chicago-based Probus Publishers is bringing out today.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.