Executives at SunTrust Banks Inc., some of whom did not get a bonus for last year because the company failed to meet some internal growth targets, said Tuesday they have a new plan to boost earnings.

Much of the strategy hinges on sales of trust and investment management services to a broad range of customers and potential customers, from corporations and endowments to retail discount brokerage users and the megawealthy with more than $25 million to invest.

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