Mortgage lenders hoping to enter the point of sale origination market can glean some advice - and a few words of warning - from a recently released study.

The study highlights a 50% increase in taking loan applications at real estate offices in the last 12 to 18 months. Weston Edwards & Associates of Laguna Beach, Calif., did the study, with funding from Fannie Mae, Freddie Mac, GE Capital, Chicago Title, EDS, and MGIC.

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