Cadmus Financial Communications was one of several interactive vendors that assisted in designing an interactive marketing campaign for Evergreen Investment Services.

Evergreen, a unit of First Union Corp., is the first user of Cadmus Financial's Storybook, an interactive brochure that can launch a user's browser and steer it to the marketer's Web site.

"We invented some innovative technology that fits on a 3.5-inch floppy disk," said Mark Herrmann, director of business development at Cadmus. "The point of the program was to keep it simple," he added.

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