e-Visa, the division that Visa U.S.A. set up two years ago to house its Internet-related activities, has been struggling for definition and stability, but now its president is on a publicity tour to tout his belief that the organization has finally hit its stride.

Bond R. Isaacson is the third person to take the helm of e-Visa, which was set up to serve large and small banks, develop digital wallets that banks could brand, and set Internet standards. He has learned it cannot be all things to all people, so it will focus on being the "rails that e-commerce runs on," he said in an interview last week. That means it will develop three things: person-to-person payment options, online payer authentication (with or without smart cards), and business-to-business commercial uses of Visa cards.

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