After successfully selling its mutual funds through nonbank brokerages, a tiny Kentucky bank is now setting its sights on local trust companies and other banks.

Trans Financial Bank, Bowling Green, Ky., is hoping that the above- average performance of its proprietary funds will help convince its competitors to make the funds part of their product lines. Barely six months old, the Trans Adviser Funds are already sold by nine regional brokerage firms, including Hillard Lyons and J.C. Bradford, as well as bigger players like Prudential Securities.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.