Consulting firm Lennick Aberman Group has some words of advice for financial advisors in light of the current market chaos—keep thinking. “Extreme emotions can often lead to poor decision-making,” according to Doug Lennick, founding partner and CEO of LAG, a behavioral advisor whose clients include American Express and Charles Schwab. “It’s understandable to experience fear, anxiety, and uncertainty right now, but it might not be the best time to make a reflexive decision.”

It’s biological. “The field of neuroscience tells us that when we experience extreme emotions, the physiology of our brain actually restricts rational thought,” Lennick explains. “When a triggering event occurs, the part of our brain that experiences emotions responds within 12 milliseconds, while the rational part of our brain responds in 40 milliseconds.”

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.