Technology companies have found that establishing a presence on Fannie Mae's and Freddie Mac's electronic malls for vendors is an effective route to sales growth.

Fannie and Freddie have functioned as virtual real estate developers by setting up the malls, said Griffith Straw, director of marketing, products, and new business for Freddie Mac. Service providers run the electronic stores and the lending community can "buy any service that they need electronically over the network through one connection," he said.

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