When was the last time banks did something really valuable for their retail customers? For most institutions, this has not happened in recent memory. Instead, many banks have spent the last decade alienating customers with high fees, low deposit interest rates, facilities closures, and one-size-fits-all account consolidations.
Now there is a chance to make amends. Banks can build customer satisfaction by first embracing the role of account aggregators. Aggregation is more than just a service that enables customers to view all accounts in one place. By its very nature, it stokes the customers interest in a plan to organize and adjust what is continually being viewed.