Close on the heels of its announced alliance with Microsoft Corp. to smooth the way for bank card transactions over computer networks, Visa International is actively pursuing other initiatives in home shopping.

The bank card association announced late last month it would increase involvement with an interactive shopping service group, called 2Market Inc. The company, formerly known as Enpassant, conveys catalogues to consumers via a CD-ROM on-line service so that they may place orders by telephone, modem, or fax.

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