Taking advantage of growth and "turbulence" in the Atlanta market, Wachovia Corp. launched an aggressive bid for new accounts in Georgia with a $100 cash-back offer on selected products.

Wachovia, which is based in Winston-Salem, N.C., ran ads in weekend editions of The Atlanta Journal-Constitution, offering the $100 bonus until June 1 on premium checking accounts, money market accounts, brokerage accounts with checking privileges, and home equity lines of credit. Except for the checking account, which has no minimum balance, all the offers require a minimum $10,000 deposit or credit line.

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