At banks of all sizes, CEOs, marketing officers, and other executives interested in retail banking often wonder how customers are reacting to the wave of bank mergers.

What, they ask, would customers do if their branches were sold to the highest bidder? And how would they react if the bank offered a higher rate to new depositors than it is paying current ones?

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.